TOUCH CAMPUS®

Quick Suggestion +91 94038 91060

TOUCH CAMPUS®

Spacilization

MBA- MARKETING MANAGEMENT (ONLINE)

Duration

2 Years

(2 Sem/year)

Course Fees

INR Starts ₹2,291*p.m

semester

Eligibility

Above 45%

Exam Pattern

online

mic & camera

Learning

onlineLMS

LIVE & Record video

Admission

Open

dec / jul

Course Description MBA- MARKETING MANAGEMENT (ONLINE)

The Online MBA-Marketing Management program provides a specialized and flexible avenue for obtaining a Master of Business Administration (MBA) degree with a focused emphasis on marketing strategies and management. This program is meticulously tailored for individuals seeking advanced education in business administration, specifically in the dynamic field of marketing, offering the flexibility to study at their own pace and from the convenience of their own homes.The Online MBA-Marketing Management program delves into a comprehensive range of subjects within the marketing domain, including market research, consumer behavior, brand management, digital marketing, and strategic marketing planning. Students enjoy the flexibility to tailor their courses to align with their marketing interests and career goals, providing them with a specialized skill set highly sought after in today's competitive business landscape.

The Online MBA-Marketing Management program is an exhaustive and adaptable degree designed to empower students with an in-depth understanding of marketing principles and advanced management skills. This program is strategically crafted to foster a profound comprehension of marketing strategies, equipping students with the expertise needed for success in diverse marketing roles.The curriculum of the Online MBA-Marketing Management program is rich and flexible, offering students the autonomy to select courses that focus on specific areas within marketing. Whether concentrating on digital marketing, brand management, or market analytics, this specialized approach enhances critical thinking and analytical abilities crucial for navigating the intricate world of marketing.

 

Course Highlights

The Online MBA-Marketing Management program boasts key highlights that distinguish it as an attractive choice for individuals seeking specialized expertise in marketing:

Strategic Marketing Focus: With a specialized focus on strategic marketing planning, the program equips students with the skills needed to develop and implement effective marketing strategies aligned with organizational goals.

Digital Marketing Integration: Recognizing the importance of digital platforms, the program integrates digital marketing components, ensuring graduates are adept at leveraging digital channels for marketing success.

Flexibility for Working Professionals: The online format provides flexibility for working professionals, allowing them to balance career commitments with advanced studies in marketing, contributing to career growth and advancement.

Industry-Relevant Curriculum: The curriculum is designed to be industry-relevant, incorporating the latest marketing trends and practices, ensuring that graduates are well-prepared to navigate the dynamic marketing landscape.

Networking Opportunities: The program often facilitates networking opportunities with industry professionals, enabling students to build valuable connections and gain insights into the practical aspects of marketing.

 

Why Choose Online MBA-Marketing Management:

Numerous compelling reasons make the Online MBA-Marketing Management program an outstanding choice for individuals aspiring to excel in the dynamic field of marketing:

1. Specialized Focus on Marketing: Tailored specifically for marketing professionals, the program provides an in-depth exploration of advanced marketing concepts, ensuring graduates are well-equipped for specialized roles in the marketing domain.

2. Strategic Marketing Planning: The curriculum places a strong emphasis on strategic marketing planning, allowing students to develop the skills needed to create comprehensive marketing strategies that drive business success.

3. Digital Marketing Expertise: In an era dominated by digital platforms, the program integrates digital marketing components, ensuring graduates are well-versed in leveraging digital channels to enhance brand presence and reach target audiences effectively.

4. Flexibility for Working Professionals: Designed with the working professional in mind, the online format enables students to seamlessly integrate their studies into their busy schedules, making it feasible to enhance qualifications without interrupting their careers.

5. Networking Opportunities: The program often includes networking opportunities with industry professionals, fostering connections that can prove invaluable for future career growth within the marketing sector.

Who Should Apply for Online MBA-Marketing Management:

The Online MBA-Marketing Management program is ideally suited for a diverse range of individuals looking to advance their careers in marketing or transition into specialized marketing roles. This program is particularly beneficial for:

1. Marketing Professionals: Individuals already working in marketing roles can benefit from the program by gaining advanced knowledge and skills tailored for strategic marketing planning, digital marketing, and brand management.

2. Aspiring Marketing Managers: Those aspiring to take on managerial roles within the marketing domain can leverage the program to develop the expertise needed for effective leadership and decision-making in marketing strategies.

3. Entrepreneurs in Marketing: Individuals interested in entrepreneurial ventures within the marketing sector can acquire the specialized knowledge necessary to establish and grow their marketing-focused businesses.

4. Career Changers to Marketing: Individuals looking to transition into marketing from other fields can utilize the program to gain a comprehensive understanding of marketing principles and strategies.

When Should I Pursue an Online MBA-Marketing Management:

The Online MBA-Marketing Management program is well-suited for individuals at various stages of their professional journeys. Whether you are an experienced marketing professional seeking to enhance your skills or a career changer aspiring to enter the marketing domain, the program offers flexibility to accommodate diverse needs. Consider pursuing the Online MBA-Marketing Management:

1. Mid-Career Professionals: For mid-career professionals in marketing, pursuing the program provides an opportunity to refine skills, stay updated with industry trends, and enhance qualifications to take on advanced roles.

2. Aspiring Marketing Leaders: Individuals aspiring to lead marketing teams or take on strategic marketing leadership roles can benefit from the program to develop the necessary strategic thinking and managerial skills.

3. Entrepreneurs in Marketing: Entrepreneurs focusing on marketing-intensive ventures can pursue the program to gain insights into effective marketing strategies, brand management, and digital marketing practices.

4. Career Changers to Marketing: If you are considering a career change into marketing, the program offers a structured path to acquire the essential knowledge and skills required for success in the marketing field.

Key Highlights of Online MBA-Marketing Management:

The Online MBA-Marketing Management program boasts key highlights that distinguish it as an attractive choice for individuals seeking specialized expertise in marketing:

1. Strategic Marketing Focus: With a specialized focus on strategic marketing planning, the program equips students with the skills needed to develop and implement effective marketing strategies aligned with organizational goals.

2. Digital Marketing Integration: Recognizing the importance of digital platforms, the program integrates digital marketing components, ensuring graduates are adept at leveraging digital channels for marketing success.

3. Flexibility for Working Professionals: The online format provides flexibility for working professionals, allowing them to balance career commitments with advanced studies in marketing, contributing to career growth and advancement.

4. Industry-Relevant Curriculum: The curriculum is designed to be industry-relevant, incorporating the latest marketing trends and practices, ensuring that graduates are well-prepared to navigate the dynamic marketing landscape.

5. Networking Opportunities: The program often facilitates networking opportunities with industry professionals, enabling students to build valuable connections and gain insights into the practical aspects of marketing.

Course Duration for Online MBA-Marketing Management:

The duration of the Online MBA-Marketing Management program may vary depending on the institution, the mode of study (full-time or part-time), and individual pacing. On average, the program can be completed in approximately two to three years of full-time study. Part-time options may extend the duration based on the number of courses taken per semester and the student's ability to complete the required credits.

The Online MBA-Marketing Management program is structured to accommodate the flexibility needs of working professionals. Some institutions may offer accelerated options or allow students to take breaks between courses if needed. It is advisable for students to consult with the institution offering the program to gain a clear understanding of the course duration and explore options for flexible study arrangements.

Academic Fees for Online MBA-Marketing Management:

The academic fees for the Online MBA-Marketing Management program may vary among institutions and depend on factors such as program duration, mode of study, and additional services offered. Prospective students are advised to check with the specific institution offering the program for the most accurate and up-to-date information on fees.

Typically, academic fees for the Online MBA-Marketing Management program include tuition fees, registration fees, and any additional charges for study materials or access to online learning platforms. Some institutions may provide financial aid or scholarships to eligible students pursuing the specialized MBA in Marketing Management. Prospective students are encouraged to explore these opportunities and inquire about any available funding options.

It is crucial to consider other costs, such as textbooks, technology requirements, and any additional expenses related to online learning, including internet access or software requirements. Budgeting for these costs ensures that students can plan effectively for a successful academic journey.

Admission Procedure for Online MBA-Marketing Management:

The admission procedure for the Online MBA-Marketing Management program may vary by institution, but common steps involved in the process include:

1. Research and Choose Institutions: Begin by researching institutions that offer the Online MBA-Marketing Management program. Consider factors such as accreditation, curriculum, faculty expertise in marketing, and student support services.

2. Check Admission Requirements: Review the admission requirements of the institutions you are interested in. These may include a bachelor's degree, work experience, letters of recommendation, a statement of purpose, and language proficiency tests.

3. Complete the Online Application: Once you have selected an institution, complete the online application form for the Online MBA-Marketing Management program. Provide accurate and up-to-date information, and ensure all required documents are submitted.

4. Pay Application Fee: Some institutions may require an application fee to process your application. Pay the fee as per the instructions provided by the institution.

5. Submit Supporting Documents: Submit all required supporting documents, such as transcripts, letters of recommendation, a statement of purpose, and any other documents specified by the institution.

6. Technical Requirements: Since the program is delivered online, ensure that you meet the technical requirements specified by the institution, including internet access and compatible devices.

7. Interview (if required): Some institutions may conduct interviews as part of the admission process to assess your suitability for the program.

8. Await Admission Decision: After submitting your application and supporting documents, await the admission decision. This may take some time, so it is advisable to apply well in advance of the program start date.

9. Accept Offer and Enroll: If you receive an offer of admission, carefully review the offer and any conditions attached. Accept the offer as per the instructions provided by the institution and complete the enrollment process.

Prospective students are encouraged to refer to the specific institution's website or contact their admissions office for detailed and accurate information on the admission procedure for the Online MBA-Marketing Management program.

Why Opt for Education Loan - MBA Marketing Management:

Considering an education loan can be a strategic decision to finance your Online MBA-Marketing Management program. Here are compelling reasons to contemplate an education loan for this specialized MBA program:

1. Financial Support for Marketing Specialization: Education loans offer financial assistance tailored to cover the unique expenses associated with the Online MBA-Marketing Management program. This includes tuition fees, study materials, and other costs specific to the marketing focus, providing vital financial support for your academic journey.

2. Flexible Repayment Matching Career Growth: Education loans often provide flexible repayment options, allowing you to repay the loan after completing your MBA or in installments over a specified period. This flexibility aligns with the potential career advancement and increased earning potential associated with a specialized MBA in Marketing Management.

3. Building Credit History for Business Roles: Taking out an education loan and responsibly repaying it can contribute positively to building your credit history. This can be advantageous when engaging in future financial transactions related to business roles or when seeking funding for potential entrepreneurial ventures in the marketing domain.

4. Uninterrupted Focus on Marketing Studies: Opting for an education loan enables you to concentrate on your marketing studies without the immediate stress of managing financial obligations. This allows you to fully engage in the specialized coursework and strategic challenges of the Online MBA-Marketing Management program.

5. Investment in Future Marketing Career: The financial support provided by an education loan can be viewed as an investment in your education and future marketing career. It facilitates your ability to participate in internships, projects, and other opportunities that contribute to a comprehensive understanding of marketing strategies and practices.

It's imperative to thoroughly assess the terms and conditions of the education loan, including interest rates, repayment options, and associated fees. Conducting a comparative analysis of different loan options and seeking financial advice ensures an informed decision tailored to financing your specialized MBA in Marketing Management.

Is Online MBA-Marketing Management Worth It?

Determining the worth of an Online MBA-Marketing Management degree involves considering individual circumstances and career goals. Here are key factors to weigh when assessing the value of pursuing an Online MBA-Marketing Management:

1. Strategic Career Advancement: An Online MBA-Marketing Management degree can significantly enhance qualifications, strategically positioning you for career advancement within the dynamic field of marketing. If you aspire to progress in marketing leadership roles or seek specialized positions, the degree can be instrumental.

2. Focused Personal Growth in Marketing: Pursuing an Online MBA-Marketing Management degree allows for focused exploration of marketing subjects, fostering personal growth and intellectual development within the context of business and marketing. If you are passionate about marketing and aspire for in-depth knowledge, the degree can be highly rewarding.

3. Flexibility and Convenience in Marketing Studies: Online education offers the flexibility to study marketing at your own pace and from any location. If you require flexibility due to work commitments, family obligations, or other constraints, an Online MBA-Marketing Management degree provides the convenience needed to balance professional and academic pursuits.

4. Highly Transferable Marketing Skills: The skills acquired through an Online MBA-Marketing Management program, including strategic marketing planning, digital marketing expertise, and consumer behavior understanding, are highly transferable across various industries within the marketing domain. These skills enhance employability in a competitive business environment.

5. Networking Opportunities in Marketing: Online MBA programs often incorporate networking opportunities through virtual discussions, forums, and collaborations with industry professionals. Building a network within the marketing community can prove invaluable for future career prospects and business connections.

6. Alignment with Marketing Career Goals: Assess how the Online MBA-Marketing Management aligns with your specific career goals in marketing. If your aspirations involve leadership positions, entrepreneurial ventures in marketing, or contributing to strategic marketing planning, the degree holds substantial value.

Ultimately, the worth of an Online MBA-Marketing Management degree depends on how effectively you leverage it to achieve your marketing-related goals. Thorough research, choosing a reputable institution, and considering the alignment with your career aspirations are crucial aspects of making an informed decision.

Examination Pattern for MBA-Marketing Management:

Online exams for the MBA-Marketing Management program follow a structured pattern designed to evaluate students' understanding of marketing concepts and strategic decision-making. Here is an overview of the typical examination pattern for MBA-Marketing Management:

1. Diverse Exam Formats: Online exams for MBA-Marketing Management may comprise diverse formats, including case studies, multiple-choice questions, essay questions, and project-based assessments. The variety of formats ensures a comprehensive evaluation of marketing knowledge and application.

2. Pre-Announced Exam Schedule: The exam schedule is communicated to students in advance, specifying the date and time window during which the exam will be accessible. This allows students to plan their study time and prepare adequately.

3. Secure Online Platform Access: Students access the exam through a secure online platform provided by the institution. The platform ensures the integrity of the examination process and may include features such as a timer and submission options.

4. Duration of the Exam: The exam duration is predetermined by the instructor or university and varies based on the complexity and requirements of the exam. Students are allotted a specific timeframe to complete and submit their answers.

5. Submission Process: Students answer the exam questions according to the provided instructions. The online platform may include features for submitting answers, such as a "Submit" button or document upload. Clear guidelines are provided to ensure a smooth submission process.

6. Remote Proctoring or Monitoring: To maintain academic integrity, some online exams may incorporate remote proctoring or monitoring mechanisms. These tools may use webcam monitoring, screen recording, or AI-based algorithms to detect irregularities or attempts at academic misconduct.

7. Grading and Feedback: Following the exam submission, instructors or examiners review and grade the answers based on established criteria. The grading process may take some time, and students receive their grades and feedback through the online learning platform or other specified communication channels.

8. Appeals and Review Process: Institutions typically have a transparent process for addressing any concerns or appeals related to exam grading. Students can follow the established procedures if they have questions or seek a review of their exam results.

It is crucial for students to familiarize themselves with the specific examination policies, guidelines, and technical requirements provided by the institution. Understanding the examination pattern and preparing accordingly contribute to a successful and stress-free examination experience in the MBA-Marketing Management program.
 

Course Curriculum

semester  subjects
1
Principles of Management, Financial Accounting, Microeconomics, Business Communication
2
Marketing Management, Organizational Behavior, Macroeconomics, Business Ethics
3 Consumer Behavior, Marketing Research, Brand Management, Digital Marketing
4 Integrated Marketing Communications, Sales Management, Retail Marketing, Marketing Management Capstone Project

Duration of Specialization

2 Years

Eligibility Criteria

Requirements for Online MBA-Marketing Management:

To enroll in the Online MBA-Marketing Management program, applicants must meet specific requirements, which may vary depending on the institution offering the program. Common requirements for the specialized MBA-Marketing Management program include:

1. Bachelor's Degree: Applicants are typically required to hold a bachelor's degree from an accredited institution. The degree may be in a related field such as business, marketing, or a relevant discipline.

2. Work Experience: Some institutions may require applicants to have relevant work experience in marketing or related fields. This requirement ensures that applicants bring practical insights to the program.

3. Letters of Recommendation: Applicants may need to submit letters of recommendation from professional or academic references who can attest to their capabilities and potential for success in the program.

4. Statement of Purpose: A statement of purpose expressing the applicant's motivation, career goals in marketing, and how the program aligns with their aspirations is often required.

5. Resume or Curriculum Vitae (CV): Applicants may need to submit a comprehensive resume or CV detailing their educational background, work experience, and any relevant achievements.

6. Language Proficiency: Since the program is conducted in English, applicants may need to demonstrate proficiency in the English language through standardized tests, especially if English is not their first language.

7. Interview: Some institutions may conduct interviews as part of the admission process to assess the applicant's suitability for the program.

It is essential to check the specific admission requirements of the institution offering the Online MBA-Marketing Management program and ensure that all required documents are submitted accurately and promptly.

Skills Developed Through Online MBA-Marketing Management:

The Online MBA-Marketing Management program is designed to equip students with a comprehensive skill set tailored for success in marketing roles. Key skills developed through the program include:

1. Strategic Marketing Planning: Students learn to formulate and implement strategic marketing plans that align with organizational objectives, ensuring the effective positioning of products or services in the market.

2. Digital Marketing Expertise: The program imparts expertise in digital marketing, including social media marketing, content marketing, search engine optimization (SEO), and online advertising, enabling graduates to leverage digital channels effectively.

3. Brand Management: Students gain insights into brand development, brand positioning, and brand communication, allowing them to effectively manage and enhance brand equity.

4. Market Research and Analysis: The program emphasizes market research techniques, enabling students to gather and analyze data to make informed marketing decisions and identify market trends.

5. Consumer Behavior Understanding: Students develop a profound understanding of consumer behavior, enabling them to create marketing strategies that resonate with target audiences and drive consumer engagement.

6. Leadership and Decision-Making: The program enhances leadership and decision-making skills, preparing students for managerial roles in marketing where effective decision-making is crucial.

7. Communication and Presentation: Students develop strong communication and presentation skills, allowing them to articulate marketing strategies, ideas, and campaign plans persuasively to various stakeholders.

8. Cross-Functional Collaboration: The program fosters collaboration skills, preparing students to work effectively with cross-functional teams, including sales, finance, and product development, to achieve marketing goals.

admission procedure

frame

Job Opportunities

Job Opportunities in Marketing Management:

Graduates of an Online MBA-Marketing Management program are well-positioned for diverse and dynamic job opportunities within the marketing sector. The program equips graduates with specialized skills and knowledge, opening doors to various roles. Here are some potential job opportunities for Online MBA-Marketing Management graduates:

1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing and implementing comprehensive marketing strategies to promote products or services. This role involves strategic planning, market research, and team leadership.

2. Brand Manager: Graduates may explore positions as brand managers, responsible for developing and maintaining brand identity. This role involves brand strategy, communication, and ensuring brand consistency across various channels.

3. Digital Marketing Strategist: With expertise in digital marketing, graduates can excel as digital marketing strategists, leveraging online channels for effective brand promotion. This role encompasses social media marketing, content strategy, and data analytics.

4. Market Research Analyst: Graduates can become market research analysts, collecting and analyzing data to identify market trends, consumer behavior, and competitive landscapes. This role is critical for informed decision-making in marketing.

5. Product Manager: Product management roles involve overseeing the development and marketing of products. Graduates can contribute to product strategy, positioning, and launch plans.

6. Advertising Manager: Graduates may pursue roles as advertising managers, overseeing the creation and execution of advertising campaigns. This includes collaborating with creative teams and ensuring campaigns align with marketing goals.

7. Entrepreneurial Ventures in Marketing: The knowledge gained in the Online MBA-Marketing Management program positions graduates to start their marketing-intensive ventures. Entrepreneurial opportunities may include launching marketing agencies, consulting firms, or product-focused businesses.

The specific job opportunities may vary based on individual preferences, additional qualifications, and industry trends. Networking, gaining relevant experience, and staying updated with the latest marketing practices enhance the job prospects for Online MBA-Marketing Management graduates.

 

Top Recruiters

Top Recruiters in Marketing Management:

Online MBA-Marketing Management graduates are in demand by leading employers across industries that value strategic marketing expertise. Here are top recruiters who actively seek graduates with specialized skills gained from an Online MBA-Marketing Management program:

1. Global Marketing Agencies: International marketing agencies look for graduates with strategic marketing planning skills, digital marketing expertise, and a comprehensive understanding of consumer behavior.

2. Consumer Goods and Retail Companies: Companies in the consumer goods and retail sector seek marketing managers and brand strategists to drive product visibility, consumer engagement, and brand loyalty.

3. Technology and E-commerce Platforms: Tech companies and e-commerce platforms value graduates with digital marketing proficiency and the ability to navigate the digital landscape for effective product promotion.

4. Healthcare and Pharmaceutical Companies: Healthcare and pharmaceutical firms look for marketing professionals to create targeted campaigns, engage with diverse audiences, and enhance brand perception.

5. Financial Institutions: Banks and financial institutions require marketing experts to develop and implement marketing strategies that align with financial products and services.

6. Automotive Industry: The automotive sector seeks marketing managers to promote and position vehicles in the market. This role involves understanding consumer preferences and implementing effective marketing campaigns.

7. Consulting Firms: Consulting firms specializing in marketing and business strategy actively recruit graduates with an Online MBA-Marketing Management background for strategic consulting roles.

8. Entertainment and Media Companies: Media and entertainment industries seek marketing professionals to create compelling campaigns for movies, TV shows, and digital content.

9. Startups and Entrepreneurial Ventures: Startups and entrepreneurial ventures often recruit Online MBA-Marketing Management graduates to contribute to the development and execution of innovative marketing strategies.

10. FMCG (Fast-Moving Consumer Goods) Companies: FMCG companies look for graduates with expertise in brand management, market research, and consumer behavior to drive the success of fast-moving consumer products.

It is advisable for graduates to actively engage in networking, internships, and industry events to enhance visibility and connect with potential employers in the dynamic field of marketing.