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MBA- MARKETING AND SALES MANAGEMENT (ONLINE)

Duration

2 Years

(2 Sem/year)

Course Fees

INR Starts ₹2,291*p.m

semester

Eligibility

Above 45%

Exam Pattern

online

mic & camera

Learning

onlineLMS

LIVE & Record video

Admission

Open

dec / jul

Course Description MBA- MARKETING AND SALES MANAGEMENT (ONLINE)

 Online MBA in Marketing and Sales Management:

The Online MBA in Marketing and Sales Management program offers a specialized and flexible approach to obtaining a Master of Business Administration (MBA) degree with a distinct focus on marketing and sales. Tailored for individuals aspiring to advance their careers in marketing, sales, and related fields, this program allows students to study at their own pace and from the convenience of their homes.

Online MBA in Marketing and Sales Management Overview:

The Online MBA in Marketing and Sales Management is a comprehensive and adaptable degree designed to provide a deep understanding of marketing strategies and sales management principles. This program equips students with essential skills to excel in roles that require expertise in driving marketing initiatives and managing successful sales teams.

The curriculum of the Online MBA in Marketing and Sales Management is strategically crafted, offering a mix of marketing fundamentals, sales techniques, consumer behavior analysis, and strategic management. Students have the flexibility to choose elective courses that align with their specific interests and career goals within the dynamic field of marketing and sales.

Course Highlights

 Why Choose Online MBA in Marketing and Sales Management:

Several compelling reasons make the Online MBA in Marketing and Sales Management an excellent choice for individuals seeking a specialized and dynamic degree in business administration:

1. Strategic Focus: The program is strategically focused on marketing and sales, providing in-depth knowledge and skills required for success in these competitive domains.

2. Career Advancement: Designed for professionals aspiring to advance their careers in marketing and sales, the program opens doors to leadership roles and strategic decision-making positions.

3. Industry-Relevant Curriculum: The curriculum is crafted to align with the latest industry trends, ensuring that students graduate with up-to-date knowledge and skills relevant to the ever-evolving marketing and sales landscape.

4. Networking Opportunities: The program provides networking opportunities with industry experts, peers, and professionals through virtual discussions, forums, and collaborative projects, enhancing the potential for career growth and business connections.

5. Flexibility and Convenience: As an online program, it offers the flexibility to study at your own pace, making it ideal for working professionals and individuals with other commitments.

Who Should Apply?

The Online MBA in Marketing and Sales Management is well-suited for individuals who aspire to thrive in marketing, sales, and related leadership roles. This program is particularly ideal for:

1. Marketing Professionals: Individuals with a background in marketing or related fields who wish to deepen their knowledge and advance their careers in strategic marketing roles.

2. Sales Managers: Sales professionals aspiring to take on managerial roles and lead successful sales teams.

3. Business Executives: Executives seeking to enhance their strategic decision-making capabilities in marketing and sales to contribute effectively to overall organizational success.

4. Entrepreneurs: Individuals interested in starting their own businesses or ventures and want to acquire a strong foundation in marketing and sales strategies.

5. Career Switchers: Individuals looking to switch careers and enter the dynamic fields of marketing and sales, equipped with the necessary knowledge and skills.

 When Should I Pursue an Online MBA in Marketing and Sales Management:

The Online MBA in Marketing and Sales Management is suitable for individuals at various stages of their professional journeys. Whether you are already working in marketing or sales, exploring entrepreneurship, or seeking a career change, this program can be pursued:

1. Early-Career Professionals: Recent graduates or early-career professionals can pursue this program to gain specialized knowledge in marketing and sales, providing a solid foundation for future career growth.

2. Mid-Career Professionals: Those with several years of experience in marketing, sales, or related fields can benefit from this program to advance their careers, take on leadership roles, and contribute strategically to their organizations.

3. Aspiring Entrepreneurs: Individuals planning to start their own businesses can gain valuable insights into marketing and sales strategies, essential for the success of entrepreneurial ventures.

4. Career Changers: Professionals looking to switch careers and enter the dynamic fields of marketing and sales can use this program to acquire the necessary skills for a successful transition.

Key Highlights:

The Online MBA in Marketing and Sales Management program is distinguished by key highlights that make it an attractive choice for individuals seeking specialized expertise in these fields:

1. Specialized Curriculum: The program offers a specialized curriculum focused on marketing strategies, sales management, consumer behavior, and strategic decision-making.

2. Flexibility: As an online program, it provides flexibility for students to manage their own study schedules, making it accessible for working professionals and individuals with diverse commitments.

3. Industry-Relevant Projects: Students engage in industry-relevant projects, case studies, and simulations, gaining practical experience and insights applicable to real-world marketing and sales scenarios.

4. Expert Faculty: The program is taught by experienced faculty members who are experts in the fields of marketing and sales, ensuring a high quality of education and mentorship.

5. Career Support: Students receive career support, including guidance on job placement, resume building, and networking opportunities to enhance their prospects in the competitive marketing and sales job market.

 Course Duration:

The duration of the Online MBA in Marketing and Sales Management program varies depending on the institution, the mode of study (full-time or part-time), and the individual pace of the student. On average, the program can be completed in approximately two to three years of full-time study.

The flexibility of online programs allows students to adjust their study schedules according to their personal and professional commitments. Some institutions may offer accelerated options or allow students to take breaks between courses, providing additional flexibility in completing the program.

It is advisable for prospective students to inquire with the specific institution offering the program to get a clear understanding of the course duration and any available options for flexible study arrangements.

 Academic Fees:

The academic fees for the Online MBA in Marketing and Sales Management program vary among institutions and may be influenced by factors such as program reputation, faculty expertise, and additional offerings. Prospective students are encouraged to check with the specific institution for the most accurate and up-to-date information on fees.

The fees for the program typically cover tuition costs, registration fees, and any additional charges for study materials or access to online learning platforms. Some institutions may offer financial aid, scholarships, or installment plans to eligible students to support their pursuit of an MBA in Marketing and Sales Management.

It is important for students to consider other potential costs, such as textbooks, technology requirements, and any expenses related to attending optional on-campus events or conferences. By planning for these costs, students can ensure a comprehensive understanding of the financial aspects of their academic journey.

Admission Procedure:

The admission procedure for the Online MBA in Marketing and Sales Management program may vary depending on the institution offering the program. However, common steps involved in the admission process include:

1. Research and Choose Institutions: Begin by researching institutions that offer the Online MBA in Marketing and Sales Management program. Consider factors such as accreditation, faculty expertise, curriculum, and career support services.

2. Check Admission Requirements: Review the admission requirements of the institutions you are interested in. These may include educational qualifications, work experience, standardized test scores (if required), letters of recommendation, and a statement of purpose.

3. Complete the Online Application: Once you have selected an institution, complete the online application form for the Online MBA in Marketing and Sales Management program. Provide accurate and up-to-date information.

4. Pay Application Fee: Some institutions may require an application fee to process your application. Pay the fee according to the instructions provided by the institution.

5. Submit Supporting Documents: Submit all required supporting documents, such as transcripts, letters of recommendation, a statement of purpose, and any other documents specified by the institution.

6. Interview (if required): Some programs may require applicants to participate in an interview as part of the admissions process. Prepare for the interview and ensure you meet the specified requirements.

7. Technical Requirements: Ensure that you meet the technical requirements specified by the institution for online learning.

8. Await Admission Decision: After submitting your application and supporting documents, wait for the admission decision. This may take some time, so it is advisable to apply well in advance of the program start date.

9. Accept Offer and Enroll: If you receive an offer of admission, carefully review the offer and any conditions attached. Accept the offer according to the instructions provided by the institution and complete the enrollment process.

Prospective students should refer to the specific institution's website or contact their admissions office for detailed and accurate information regarding the admission procedure for the Online MBA in Marketing and Sales Management program.

Why Opt for Education Loan:

Considering an education loan to finance your Online MBA in Marketing and Sales Management program can be a strategic decision. Here are some reasons why opting for an education loan is beneficial for pursuing this specialized MBA program:

1. Financial Support: Education loans offer crucial financial support to cover tuition fees, study materials, and other expenses associated with the specialized nature of the Online MBA in Marketing and Sales Management program. This financial assistance alleviates the financial burden of investing in advanced education.

2. Tailored Repayment Plans: Education loans usually come with flexible repayment options. These plans allow you to repay the loan after completing your MBA or in installments over a specified period, aligning with the potential career advancement and increased earning potential associated with a specialized MBA in Marketing and Sales Management.

3. Build Credit History: Responsibly repaying an education loan contributes to building a positive credit history. This can be advantageous when applying for future loans or engaging in financial transactions related to managerial roles within marketing and sales.

4. Uninterrupted Focus on Studies: By opting for an education loan, you can concentrate on your MBA studies without the immediate stress of managing financial obligations. This enables you to fully dedicate yourself to the specialized coursework and strategic challenges of the Online MBA in Marketing and Sales Management program.

5. Career Investment: Pursuing an MBA in Marketing and Sales Management can significantly enhance your career prospects within the business administration field. An education loan provides the necessary financial support to invest in your education and future career, including potential internships or projects related to marketing and sales strategies.

It is crucial to carefully review the terms and conditions of the education loan, including interest rates, repayment options, and associated fees. Comparing different loan options and seeking financial advice will empower you to make an informed decision tailored to financing your specialized MBA in Marketing and Sales Management.

 Is Online MBA in Marketing and Sales Management Worth It?

The value of an Online MBA in Marketing and Sales Management depends on various factors, and assessing its worth involves considering individual circumstances and goals. Here are key factors to contemplate when determining if pursuing an Online MBA in Marketing and Sales Management is worth it for you:

1. Career Advancement: An Online MBA in Marketing and Sales Management is worth considering if you aim to advance your career within the dynamic fields of marketing and sales. The specialized knowledge and skills acquired can provide a competitive edge in pursuing leadership roles.

2. Specialized Knowledge: If you are passionate about marketing and sales and seek in-depth knowledge in these areas, an Online MBA in Marketing and Sales Management is a valuable investment. The specialized curriculum equips you with the expertise needed to thrive in these competitive domains.

3. Personal Growth: Pursuing an MBA allows for personal growth and intellectual development. If you have a desire for continuous learning and expanding your knowledge in business-related disciplines, the Online MBA in Marketing and Sales Management can be highly rewarding.

4. Flexibility and Convenience: Online education offers the flexibility to study at your own pace and from anywhere in the world. If you require flexibility due to work, family, or other commitments, an Online MBA in Marketing and Sales Management provides the convenience needed to balance professional and academic pursuits.

5. Transferable Skills: The skills developed through an Online MBA in Marketing and Sales Management, including strategic thinking, communication, and data-driven decision-making, are highly transferable. These skills can be applied across various industries, enhancing your employability and adaptability.

6. Networking Opportunities: Online MBA programs often provide networking opportunities with industry professionals. Building a network within the marketing and sales community can be valuable for future career prospects and business connections.

7. Personal Circumstances: Consider your personal circumstances, including financial resources, time availability, and career goals, within the context of pursuing an MBA in Marketing and Sales Management. If the program aligns with your current situation and aspirations, it can be a worthwhile investment.

Ultimately, the value of an Online MBA in Marketing and Sales Management depends on how effectively you leverage the specialized knowledge and skills to achieve your career goals. Thorough research, choosing a reputable institution, and weighing the benefits against the costs will contribute to making an informed decision.
Examination Pattern for MBA in Marketing and Sales Management:

The examination pattern for the Online MBA in Marketing and Sales Management is designed to assess students' comprehension of the specialized curriculum and their ability to apply strategic marketing and sales concepts. The following outlines a general overview of the examination pattern typically employed for this MBA program:

1. Diverse Question Formats: Examinations for the MBA in Marketing and Sales Management may feature diverse question formats, including multiple-choice questions, case studies, essay questions, and practical application exercises. This ensures a comprehensive evaluation of students' knowledge and skills.

2. Subject-Specific Assessments: The examination pattern is tailored to cover subject-specific assessments related to marketing strategies, sales management, consumer behavior, digital marketing, brand management, and other relevant topics. Each assessment reflects the specialized nature of the MBA program.

3. Real-World Scenario Analysis: Case studies and practical application exercises often form a significant part of the examination pattern. Students are required to analyze real-world scenarios, develop strategic solutions, and demonstrate their ability to apply marketing and sales management principles in practical situations.

4. Comprehensive Coverage: Examinations aim to comprehensively cover the core concepts and advanced topics within marketing and sales management. This includes assessing students' knowledge of market research, product positioning, sales forecasting, digital marketing trends, and effective communication strategies.

5. Time-Bound Assessments: The examination pattern includes time-bound assessments, reflecting the dynamic and time-sensitive nature of marketing and sales decision-making. Students are expected to manage their time effectively to complete assessments within the specified duration.

6. Online Examination Platforms: Online exams for the MBA in Marketing and Sales Management are typically conducted through secure online platforms. These platforms ensure the integrity of the examination process and may include features such as timer controls, question randomization, and secure login protocols.

7. Remote Proctoring: To maintain academic integrity, some online exams may incorporate remote proctoring or monitoring mechanisms. These tools use webcam monitoring, screen recording, or AI-based algorithms to detect any irregularities or attempts at academic dishonesty.

8. Continuous Assessment: In addition to final exams, continuous assessment methods, such as quizzes, assignments, and participation in online discussions, may contribute to the overall evaluation of students' performance in the MBA program.

9. Feedback Mechanisms: Following examinations, instructors provide constructive feedback to students. This feedback may include insights into areas of strength, areas for improvement, and guidance on applying theoretical knowledge to practical scenarios.

It is essential for students to familiarize themselves with the specific examination pattern, guidelines, and assessment methods outlined by the institution offering the Online MBA in Marketing and Sales Management. This understanding contributes to effective exam preparation and successful completion of the program.

 

 

Course Curriculum

semester  subjects
1 Management Principles, Business Communication, Organizational Behavior, Accounting for Managers
2 Marketing Management, Sales Management, Financial Management, Research Methods
3 Consumer Behavior, Distribution and Channel Management, Entrepreneurship, Business Ethics
4 Strategic Marketing, Sales Force Management, Project Management, Internship

 

Duration of Specialization

2 Years

Eligibility Criteria

 Requirements:

To enroll in the Online MBA in Marketing and Sales Management program, applicants must meet specific requirements. While these requirements may vary among institutions, common criteria typically include:

1. Bachelor's Degree: Applicants are generally required to hold a bachelor's degree from an accredited institution. The degree may be in business or a related field.

2. Work Experience: Some programs may prefer or require applicants to have relevant work experience in marketing, sales, or related fields. The amount of required experience may vary.

3. Letters of Recommendation: Applicants may be asked to provide letters of recommendation from professional contacts who can speak to their qualifications and potential for success in the program.

4. Statement of Purpose: A well-crafted statement of purpose expressing the applicant's reasons for pursuing an MBA in Marketing and Sales Management and their career goals.

5. GMAT or GRE Scores: Some programs may require applicants to submit scores from the Graduate Management Admission Test (GMAT) or the Graduate Record Examinations (GRE). However, not all programs have this requirement.

6. Interview: Applicants may be required to participate in an interview as part of the admissions process. This interview could be conducted in person, over the phone, or via video conferencing

It is essential to check the specific admission requirements of the institution offering the Online MBA in Marketing and Sales Management program and ensure that all necessary documents are submitted as part of the application process.

 Skills Required:

The Online MBA in Marketing and Sales Management program equips students with a diverse set of skills essential for success in marketing and sales roles. Some key skills developed through the program include:

1. Strategic Marketing: Students gain expertise in developing strategic marketing plans, including market analysis, target audience identification, and effective positioning of products or services.

2. Sales Management: The program focuses on sales techniques, sales force management, and strategies for achieving and exceeding sales targets.

3. Consumer Behavior Analysis: Students learn to analyze consumer behavior, understand purchasing motivations, and apply insights to shape effective marketing campaigns.

4. Brand Management: The ability to manage and enhance the reputation and perception of a brand in the market, including strategies for brand building and brand positioning.

5. Data-driven Decision-Making: The program emphasizes the use of data and analytics to make informed marketing and sales decisions, including interpreting market trends and measuring campaign effectiveness.

6. Communication Skills: Effective communication, both written and verbal, is emphasized to convey marketing messages, engage with customers, and collaborate with team members.

7. Leadership and Team Management: The program develops leadership skills necessary for managing marketing and sales teams, fostering collaboration, and achieving common goals.

8. Digital Marketing: With the increasing importance of online channels, students learn about digital marketing strategies, including social media marketing, content marketing, and online advertising.

admission procedure

frame

Job Opportunities

 Job Opportunities in Marketing and Sales Management:

Completing an Online MBA in Marketing and Sales Management opens up a diverse range of job opportunities across various industries within the business sector. The specialized skills and knowledge gained make graduates highly sought after in roles that require expertise in driving marketing initiatives and managing successful sales teams.

Potential job opportunities for Online MBA in Marketing and Sales Management graduates include:

1. Marketing Manager: Lead and oversee marketing strategies, campaigns, and initiatives to promote products or services. Develop and execute marketing plans to achieve business objectives.

2. Sales Director: Manage sales teams, set sales targets, and develop strategies to increase revenue. Focus on building and maintaining strong relationships with clients and customers.

3. Brand Manager: Responsible for building and managing the brand image of a product or company. Develop brand strategies and oversee marketing efforts to enhance brand awareness and loyalty.

4. Business Development Manager: Identify and pursue business opportunities, partnerships, and collaborations. Develop and implement strategies to drive business growth and expansion.

5. Digital Marketing Specialist: Focus on online marketing channels, including social media, SEO, and content marketing. Develop and execute digital marketing campaigns to reach target audiences.

6. Sales Operations Manager: Manage and optimize sales processes, analyze sales data, and implement strategies to improve sales efficiency. Collaborate with sales teams to achieve organizational goals.

7. Market Research Analyst: Conduct market research to gather insights into consumer behavior, market trends, and competitive landscapes. Provide data-driven recommendations to support business decision-making.

8. Customer Relationship Manager: Build and maintain strong relationships with customers, ensuring satisfaction and loyalty. Develop strategies to enhance the customer experience and drive retention.

It's important to note that specific job opportunities may vary based on additional qualifications,

 industry preferences, and individual career goals. Graduates are encouraged to actively engage in networking, gain relevant work experience, and stay updated with marketing and sales trends to enhance their job prospects.

Top Recruiters

Top Recruiters in Marketing and Sales Management:

Online MBA in Marketing and Sales Management graduates are highly sought after by top recruiters across diverse industries that value strategic marketing and effective sales management. Here are some top recruiters who actively seek professionals with expertise in marketing and sales management:

1. Consumer Goods Companies: Companies in the consumer goods sector, including food and beverage, apparel, and personal care, often recruit marketing and sales management professionals to drive product awareness and increase sales.

2. Technology and E-commerce Firms: Technology companies and e-commerce platforms actively seek individuals with marketing and sales expertise to promote their products and services in the competitive digital landscape.

3. Advertising and Marketing Agencies: Agencies specializing in advertising, marketing, and public relations are key recruiters, employing professionals with strategic marketing skills to serve diverse clients.

4. Pharmaceutical and Healthcare Companies: The pharmaceutical and healthcare industries value professionals who can effectively market medical products and manage sales teams to reach healthcare professionals and consumers.

5. Financial Services Institutions: Banks, investment firms, and insurance companies seek marketing and sales management professionals to promote financial products and services and engage with clients.

6. Manufacturing Companies: Manufacturing firms recruit marketing and sales professionals to drive demand for their products, establish market presence, and maintain strong relationships with distributors and clients.

7. Retail Chains: Large retail chains and department stores hire marketing and sales management professionals to develop and implement retail marketing strategies and boost sales.

8. Hospitality and Tourism Industry: Companies in the hospitality and tourism sector look for professionals to drive marketing campaigns and manage sales efforts to attract guests and travelers.

9. Consulting Firms: Management consulting firms value professionals with marketing and sales expertise to provide strategic advice and solutions to clients across various industries.

10. Telecommunications Companies: Telecom firms seek marketing and sales professionals to promote telecommunications services, acquire new customers, and retain existing ones.

To enhance job opportunities, Online MBA in Marketing and Sales Management graduates are encouraged to actively participate in industry events, build a strong online presence, and leverage networking opportunities within the marketing and sales community.