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MBA- DIGITAL MARKETING (ONLINE)

Duration

2 Years

(2 Sem/year)

Course Fees

INR Starts ₹2,291*p.m

semester

Eligibility

Above 45%

Exam Pattern

online

mic & camera

Learning

onlineLMS

LIVE & Record video

Admission

Open

dec / jul

Course Description MBA- DIGITAL MARKETING (ONLINE)

The Online MBA-Digital Marketing program offers a specialized and flexible approach to obtaining a Master of Business Administration (MBA) degree with a focus on digital marketing. Tailored for individuals aiming to advance their expertise in business administration with a specific emphasis on the dynamic field of digital marketing, this program provides the convenience of studying at your own pace and from the comfort of your location.

The Online MBA-Digital Marketing program is a comprehensive and flexible degree designed to delve deeply into the world of digital marketing. This program equips students with advanced knowledge and skills in digital marketing strategies, analytics, and emerging trends, ensuring they are well-prepared for leadership roles in the rapidly evolving digital landscape.

The curriculum of the Online MBA-Digital Marketing program is strategically crafted to cover a range of digital marketing subjects, including social media marketing, search engine optimization (SEO), data analytics, and digital advertising. Students have the freedom to tailor their course selection, focusing on specific aspects of digital marketing that align with their career goals.

 

Course Highlights

 

Why Choose Online MBA-Digital Marketing:

Several compelling reasons make the Online MBA-Digital Marketing program an excellent choice for individuals seeking a specialized and high-demand degree in business administration:

1. Expertise in Digital Marketing: The program provides in-depth knowledge of digital marketing strategies, tools, and technologies, ensuring graduates are equipped to navigate the complex and dynamic digital landscape.

2. Career Relevance: As businesses increasingly rely on digital platforms for marketing, the Online MBA-Digital Marketing program prepares students for in-demand roles in areas such as digital strategy, e-commerce, and online brand management.

3. Flexible Learning: The online format allows students to study at their own pace, making it an ideal choice for working professionals or those with other commitments. This flexibility ensures a balance between career, studies, and personal life.

4. Customizable Curriculum: While focused on digital marketing, the program offers flexibility for students to choose specific courses aligned with their interests. This customization allows for a degree of specialization within the broader field of digital marketing.

5. Networking Opportunities: Engaging in virtual discussions, forums, and collaborations with peers and industry professionals, the program fosters networking opportunities critical for building connections in the digital marketing community.

Who Should Apply?

The Online MBA-Digital Marketing program is tailored for a diverse range of individuals seeking advanced education in business administration with a specialized focus on digital marketing. This program is particularly suitable for:

1. Marketing Professionals: Individuals with a background in marketing who aim to enhance their skills and specialize in the rapidly evolving field of digital marketing.

2. Business Managers: Professionals in managerial roles seeking a comprehensive understanding of digital marketing to drive business growth and stay competitive in the digital age.

3. Aspiring Digital Marketers: Individuals with a passion for digital marketing and a desire to pursue a career in areas such as social media marketing, SEO, content marketing, and digital analytics.

4. Entrepreneurs: Those looking to leverage digital marketing strategies for their ventures or individuals planning to launch digital-focused businesses.

5. Career Changers: Individuals from diverse backgrounds looking to transition into the field of digital marketing and gain the necessary knowledge to excel in this dynamic domain.

When Should I Pursue an Online MBA-Digital Marketing:

The Online MBA-Digital Marketing program is suitable for individuals at various stages of their professional journey. Whether you are seeking to advance your career, specialize in digital marketing, or pivot into a new field, the program offers flexibility to accommodate different scenarios:

1. Marketing Professionals: If you are already working in marketing and want to specialize in digital marketing or enhance your digital skills, pursuing the Online MBA-Digital Marketing is beneficial at any stage of your career.

2. Business Managers: For managers overseeing marketing teams or business units, the program provides insights into the latest digital marketing trends and strategies. It can be pursued to enhance managerial effectiveness.

3. Aspiring Digital Marketers: If you are passionate about digital marketing and aspire to build a career in this field, the program offers a structured pathway to acquire the necessary skills and knowledge.

4. Entrepreneurs: Entrepreneurs looking to establish or grow their businesses in the digital space can benefit from the program by gaining a strategic understanding of digital marketing principles.

5. Career Changers: Individuals looking to transition into the field of digital marketing can pursue the Online MBA-Digital Marketing to acquire the expertise needed for a successful career change.

Key Highlights:

The Online MBA-Digital Marketing program offers several key highlights that make it an attractive choice for individuals seeking specialized education in business administration:

1. Digital Marketing Expertise: The program provides a deep dive into digital marketing strategies, tools, and analytics, ensuring graduates are equipped with the expertise demanded by the digital business landscape.

2. Flexible Learning: Students can study at their own pace, enabling a balanced approach to career, studies, and personal commitments. The online format offers the flexibility needed for working professionals.

3. Customizable Curriculum: While focusing on digital marketing, the program allows students to choose specific courses aligned with their interests. This customization enables a personalized learning experience.

4. Networking Opportunities: Engaging in virtual discussions, forums, and collaborations, students have the chance to build a network within the digital marketing community, enhancing future career prospects.

5. Career Relevance: With a focus on digital marketing, the program ensures graduates are well-prepared for high-demand roles in areas such as digital strategy, content marketing, and online brand management.

Course Duration:

The duration of the Online MBA-Digital Marketing program may vary depending on the institution and the mode of study (full-time or part-time or online). On average, the program can be completed in one to two years of full-time study, although part-time options are often available.

The flexible nature of the program allows students to study at their own pace, and some institutions may offer accelerated options for those looking to complete the program more quickly. It is advisable for students to consult with the institution offering the program to understand the available study arrangements and plan their course duration accordingly..

Academic Fees:

The academic fees for the Online MBA-Digital Marketing program vary among institutions and depend on factors such as program duration, mode of study, and additional offerings. It is recommended to check with the specific institution for accurate and up-to-date information on fees.

Typically, the fees for the program include tuition fees, registration fees, and any additional charges for study materials or online learning platforms. Some institutions may offer financial aid, scholarships, or payment plans to eligible students pursuing the Online MBA-Digital Marketing program. Students are encouraged to explore these options and inquire about available funding opportunities.

Additionally, students should consider other potential costs, such as textbooks, technology requirements, and any expenses related to online learning, including internet access or software requirements.

Admission Procedure:

The admission procedure for the Online MBA-Digital Marketing program may vary among institutions, but some common steps are typically involved:

1. Research and Choose Institutions: Begin by researching institutions that offer the Online MBA-Digital Marketing program. Consider factors such as accreditation, curriculum, faculty, and student support services specific to digital marketing.

2. Check Admission Requirements: Review the admission requirements of the institutions you are interested in. These may include educational qualifications, language proficiency, and any additional documents or tests required for the digital marketing specialization.

3. Complete the Online Application: Once you have selected an institution, complete the online application form for the Online MBA-Digital Marketing program. Provide accurate and up-to-date information and ensure that all required documents are submitted.

4. Pay Application Fee: Some institutions may require an application fee to process your application. Pay the fee as per the instructions provided by the institution.

5. Submit Supporting Documents: Submit all required supporting documents, such as transcripts, letters of recommendation, a resume, and a statement of purpose expressing your interest in digital marketing.

6. Technical Requirements: Since the program is delivered online, ensure that you meet the technical requirements specified by the institution.

7. Await Admission Decision: After submitting your application and supporting documents, wait for the admission decision. This may take some time, so it is advisable to apply well in advance of the program start date.

8. Accept Offer and Enroll: If you receive an offer of admission, carefully review the offer and any conditions attached. Accept the offer as per the instructions provided by the institution and complete the enrollment process.

To get detailed and accurate information on the admission procedure, it is recommended to refer to the specific institution's website or contact their admissions office.

Why Opt for Education Loan:

Considering an education loan can be a strategic move for financing your Online MBA-Digital Marketing program. Here are some reasons why opting for an education loan makes sense in the context of a specialized program:

1. Financial Support for Digital Marketing Studies: Education loans offer financial assistance tailored to cover the specific costs associated with the Online MBA-Digital Marketing program. This includes tuition fees, digital marketing tools, and other relevant expenses, ensuring that you have the necessary resources to thrive in this specialized field.

2. Flexible Repayment Plans: Education loans often come with flexible repayment options. You can choose to start repaying the loan after completing your studies or opt for installment plans over a specified period. This flexibility allows you to manage your finances effectively, taking into account potential career advancements and increased earning potential resulting from specialized knowledge in digital marketing.

3. Building a Strong Credit History: Responsibly taking out and repaying an education loan contributes positively to your credit history. This can be advantageous when applying for future loans or engaging in financial transactions related to your roles in digital marketing, where financial credibility is often valued.

4. Uninterrupted Focus on Digital Marketing Studies: By opting for an education loan, you can concentrate on your Online MBA-Digital Marketing studies without the added stress of immediate financial obligations. This allows you to fully immerse yourself in the specialized coursework, practical applications, and strategic challenges unique to digital marketing.

5. Investing in Future Career Opportunities: Pursuing an Online MBA-Digital Marketing program is an investment in your future career within the dynamic digital landscape. An education loan provides the financial support necessary to invest in your education, participate in potential internships, and undertake projects related to digital marketing analytics and strategies.

It's essential to carefully review the terms and conditions of the education loan, including interest rates, repayment options, and associated fees. Comparing different loan options and seeking financial advice can empower you to make an informed decision specific to financing your MBA-Digital Marketing specialization.

Is Online MBA-Digital Marketing Worth It?

Determining the value of an Online MBA-Digital Marketing degree depends on individual circumstances, aspirations, and career goals. Here are some factors to consider when assessing whether an Online MBA-Digital Marketing degree is worth pursuing for you:

1. Specialized Career Advancement: An Online MBA-Digital Marketing degree equips you with advanced knowledge and skills specific to the digital marketing landscape. If you are seeking specialized career advancement or aiming to excel in roles such as digital strategy, e-commerce, or online brand management, this degree can provide a competitive edge.

2. Personal Growth in Digital Context: Pursuing an Online MBA-Digital Marketing degree allows you to delve into advanced topics related to digital marketing, fostering personal growth and intellectual development within the digital business context. If you have a passion for learning and expanding your expertise in digital marketing disciplines, the degree can be highly rewarding.

3. Flexibility and Convenience: Online education offers the flexibility to study digital marketing at your own pace and from any location with an internet connection. If you require flexibility due to work commitments, family obligations, or other constraints, an Online MBA-Digital Marketing degree can provide the convenience needed to balance professional and academic pursuits.

4. In-Demand Transferable Skills: The skills developed through an Online MBA-Digital Marketing program, including strategic digital planning, data analytics, and social media management, are highly transferable and applicable across various industries within the business sector. These skills enhance your employability and adaptability in the competitive digital business environment.

5. Networking Opportunities in the Digital Community: Online MBA programs often facilitate networking opportunities through virtual discussions, forums, and collaborations with peers and industry professionals. Building a network within the digital marketing community can be valuable for future career prospects, business connections, and staying updated on industry trends.

6. Personal Circumstances Alignment: Consider your personal circumstances, including financial resources, time availability, and personal commitments, within the context of pursuing an MBA-Digital Marketing degree. If the program aligns with your current situation and digital marketing-related goals, it can be a suitable investment in your future.

Ultimately, the value of an Online MBA-Digital Marketing degree depends on how effectively you leverage it to achieve your specialized career goals. It's crucial to research and select a reputable institution, align your aspirations with the digital marketing field, and weigh the benefits against the costs and commitments involved.

Examination Pattern for MBA-Digital Marketing:

Online exams for the MBA-Digital Marketing program are designed to evaluate your understanding of digital marketing concepts and strategies. The examination pattern may vary among institutions, but here is a general overview of how online exams typically work for this specialized program:

1. Exam Formats: MBA-Digital Marketing exams may include various formats such as case studies, essay questions, multiple-choice questions, and practical assignments. The formats are chosen to assess your theoretical knowledge and practical application of digital marketing principles.

2. Exam Schedule: The exam schedule is set by the course instructor or the university. Students are informed about the date and time window during which the exam will be available for completion. It is essential to be aware of the exam schedule and plan your study time accordingly.

3. Accessing the Exam: On the designated exam day, students log in to the online learning platform or examination portal using their credentials. They navigate to the specific course or exam section to access the digital marketing exam. A stable internet connection and a compatible device are essential for a smooth exam experience.

4. Exam Duration: Once the exam is accessed, students have a specific duration to complete and submit their answers. The exam duration is predetermined by the instructor or university, considering the complexity and requirements of the digital marketing exam.

5. Exam Submission: During the exam duration, students answer the questions according to the provided instructions. The online platform may include features like timers, word counts, or submission buttons. After completing the exam, students submit their answers through the designated submission method, such as clicking a "Submit" button or uploading a document.

6. Exam Monitoring: To ensure academic integrity, online exams for MBA-Digital Marketing may incorporate remote proctoring or monitoring mechanisms. These tools may use webcam monitoring, screen recording, or AI-based algorithms to detect irregularities or attempts at academic misconduct. Familiarizing yourself with the exam policies and guidelines is crucial to ensure compliance.

7. Grading and Feedback: Following the exam submission, instructors or examiners evaluate and grade the answers based on established criteria. The grading process may take time, depending on the volume of exams and the complexity of the questions. After grading is completed, students receive their grades and feedback through the online learning platform or specified communication channels.

It is essential for students to adhere to the instructions provided by the course instructor or university regarding online exams. Understanding specific guidelines, technical requirements, and exam procedures contributes to a successful and stress-free exam experience.
 

Course Curriculum

semester  subjects
1 Principles of Management, Financial Accounting, Microeconomics, Business Communication
2 Marketing Management, Organizational Behavior, Macroeconomics, Business Ethics
3 Digital Marketing Fundamentals, Social Media Marketing, SEO and SEM, Content Marketing
4 E-commerce, Mobile Marketing, Influencer Marketing, Digital Marketing Strategy, Digital Marketing Capstone Project

Duration of Specialization

2 Years

Eligibility Criteria

Requirements:

To enroll in the Online MBA-Digital Marketing program, applicants must meet certain requirements. While specific requirements may vary among institutions, some common criteria include:

1. Educational Qualifications: Applicants are typically required to hold a bachelor's degree from an accredited institution. Some institutions may consider relevant work experience or prior learning assessments.

2. Digital Marketing Interest: A genuine interest in digital marketing is beneficial, and applicants are encouraged to showcase their passion for the field through their application materials.

ooSince the program is conducted in English, applicants may be required to demonstrate proficiency in the English language through standardized tests.

4. Application Process: Applicants are usually required to complete an online application form and submit supporting documents including transcripts, letters of recommendation, a resume, and a statement of purpose outlining their interest in digital marketing.

5. Technical Requirements: Given the online nature of the program, applicants must have access to a reliable internet connection and a computer or device capable of running the required software for digital marketing coursework.

It is crucial to check the specific admission criteria of the institution offering the Online MBA-Digital Marketing program and ensure that all application materials are submitted accurately and on time.

 

Skills Required:

The Online MBA-Digital Marketing program equips students with a range of advanced skills that are essential in navigating the complex and dynamic field of digital marketing. Some key skills developed through the program include:

1. Digital Strategy: Students gain expertise in developing and implementing effective digital marketing strategies aligned with business goals.

2. Data Analytics: The program emphasizes the use of data analytics tools to interpret marketing metrics and make informed decisions for digital campaigns.

3. Social Media Management: Students learn to effectively manage and leverage social media platforms for marketing purposes, including content creation and community engagement.

4. SEO Optimization: The program covers search engine optimization techniques to enhance online visibility and drive organic traffic to digital assets.

5. Digital Advertising: Students acquire skills in planning and executing digital advertising campaigns across various channels, including display ads and pay-per-click (PPC) campaigns.

6. Content Marketing: The program emphasizes the creation and optimization of digital content for marketing purposes, including blog posts, videos, and other multimedia formats.

7. E-commerce Strategies: Students learn about e-commerce principles and strategies, including online sales tactics and customer experience optimization.

8. Brand Management: The program covers digital brand management, focusing on building and maintaining a positive online brand reputation

 

admission procedure

frame

Job Opportunities

An Online MBA-Digital Marketing degree opens doors to diverse and dynamic job opportunities in the rapidly evolving digital landscape. Graduates possess specialized skills and knowledge that are in high demand across various industries. Here are some potential job opportunities for Online MBA-Digital Marketing graduates:

 Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing and implementing comprehensive digital marketing strategies for organizations. Responsibilities may include campaign management, SEO optimization, and social media marketing.

E-commerce Strategist: Specialized in e-commerce principles, graduates can excel in roles focusing on online sales tactics, customer experience optimization, and overall e-commerce strategy within retail or digital businesses.

Data Analyst in Digital Marketing: With expertise in data analytics, graduates can analyze marketing metrics, interpret consumer behavior, and provide data-driven insights to optimize digital marketing campaigns.

Social Media Marketing Specialist: Graduates can specialize in social media marketing, managing and implementing effective campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn.

Content Marketing Manager: Leveraging their understanding of content creation and optimization, graduates can excel as content marketing managers, overseeing content strategy, creation, and distribution.

Digital Advertising Specialist: Focused on digital advertising, graduates can work in roles planning and executing online advertising campaigns, including display ads and pay-per-click (PPC) campaigns.

SEO Strategist: Specializing in search engine optimization (SEO), graduates can work to improve online visibility and organic traffic for businesses through effective SEO strategies.

Digital Brand Manager: Graduates can take on roles in digital brand management, ensuring a positive online brand reputation and alignment with overall business goals.

It's important to note that job opportunities may vary based on additional qualifications, industry trends, and individual career goals. Actively engaging in networking, gaining relevant experience, and staying updated on digital marketing trends can enhance job opportunities for Online MBA-Digital Marketing graduates.

Top Recruiters

Top Recruiters in Digital Marketing:

Online MBA-Digital Marketing graduates are highly sought after by top recruiters across industries looking to capitalize on digital expertise. Here are some key recruiters who value the specialized skills gained through an Online MBA-Digital Marketing program:

1. Digital Marketing Agencies: Specialized digital marketing agencies seek graduates with advanced digital marketing knowledge to contribute to client campaigns and strategies.

2. E-commerce Platforms: Companies operating e-commerce platforms value graduates who bring specialized skills in e-commerce strategy, online sales, and customer experience optimization.

3. Technology Companies: Tech companies often recruit digital marketing experts to enhance their online presence, engage with audiences, and drive digital marketing initiatives.

4. Social Media Platforms: Major social media platforms such as Facebook, Instagram, Twitter, and LinkedIn may recruit graduates for roles related to social media marketing and management.

5. Corporate Enterprises: Large corporations across various industries, including retail, finance, and healthcare, recognize the value of digital marketing expertise and actively seek specialized talent.

6. Advertising Agencies: Advertising agencies value Online MBA-Digital Marketing graduates for their skills in planning and executing digital advertising campaigns across multiple channels.

7. Startups and Entrepreneurial Ventures: Startups and entrepreneurial ventures are keen to recruit graduates who bring a versatile skill set and specialized knowledge in digital marketing to contribute to their growth.

8. Consumer Goods Companies: Businesses in the consumer goods sector look for digital marketing professionals to enhance their brand visibility, engage consumers online, and drive digital marketing initiatives.

It's advisable for graduates to actively participate in industry events, online forums, and networking opportunities to increase visibility and connect with potential employers in the digital marketing sector.