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BBA - MARKETING MANAGEMENT (ONLINE)

Duration

3 Years

(2 Sem/year)

Course Fees

INR Starts ₹499*p.m

semester

Eligibility

Above 45%

Exam Pattern

online

mic & camera

Learning

onlineLMS

LIVE & Record video

Admission

Open

dec / jul

Course Description BBA - MARKETING MANAGEMENT (ONLINE)

The Online BBA-Marketing Management program provides a specialized and flexible approach to acquiring a Bachelor of Business Administration (BBA) degree with a focus on marketing. Tailored for individuals seeking a comprehensive education in business administration with a specific emphasis on marketing strategies, this program offers the flexibility to study at one's own pace and from the comfort of one's own environment.The Online BBA-Marketing Management program encompasses a range of subjects within the field of business administration, with a dedicated focus on marketing principles, consumer behavior, market research, and digital marketing. Students have the flexibility to select courses aligned with their interests and career goals within the dynamic realm of marketing. The program aims to furnish students with a strong foundation in marketing theory, strategic planning, and analytical skills, which are highly valued in the competitive landscape of marketing careers.

Course Highlights

 

 

Online BBA-Marketing Management Overview:

The Online BBA-Marketing Management program is a specialized and flexible degree that offers students the opportunity to delve into various aspects of business administration with a concentration on marketing. This program is designed to provide a comprehensive understanding of marketing principles and equip students with essential skills for success in various marketing roles.The curriculum of the Online BBA-Marketing Management program is diverse and tailored to the needs of marketing professionals. Students have the freedom to choose courses that delve into specific areas within marketing, such as digital marketing, brand management, market research, or international marketing. This specialized approach enables students to develop expertise in marketing and enhances their critical thinking and analytical abilities within the marketing domain.

 

III) Why Choose Online BBA-Marketing Management:

Several compelling reasons make the Online BBA-Marketing Management program an excellent choice for individuals seeking a specialized and flexible degree in business administration with a focus on marketing:

1. Specialized Focus on Marketing: The program offers a specialized curriculum that focuses specifically on marketing principles, strategies, and tactics. This specialized knowledge prepares students for roles in various marketing domains.

2. Industry-Relevant Courses: The curriculum is designed to include industry-relevant courses, such as digital marketing, consumer behavior, market research, and brand management. This ensures that students are equipped with the latest marketing skills and knowledge.

3. Flexibility: The online format provides flexibility for students to study at their own pace and from anywhere in the world. This flexibility is particularly beneficial for working professionals or individuals with other commitments.

4. Strategic Marketing Skills: The program emphasizes strategic marketing skills, including market analysis, development of marketing plans, and execution of effective marketing campaigns. These skills are essential for success in marketing roles.

5. Career Opportunities in Marketing: Graduates of the Online BBA-Marketing Management program can pursue diverse career opportunities in marketing, including roles in digital marketing, brand management, market research, advertising, and public relations.

6. Supportive Learning Environment: The program provides a supportive learning environment with access to experienced faculty and a robust online learning platform. Students can engage in discussions, collaborate with peers, and access study materials conveniently.

 

Who Should Apply?

The Online BBA-Marketing Management program is suitable for a diverse range of individuals who are looking to pursue higher education in business administration with a specific focus on marketing. This program is particularly ideal for:

1. Marketing Enthusiasts: Individuals with a keen interest in marketing and a desire to build a career in the field can benefit from the specialized curriculum of the Online BBA-Marketing Management program. It provides the necessary knowledge and skills for success in various marketing roles.

2. Working Professionals in Marketing: Individuals already employed in marketing roles who want to enhance their qualifications or specialize in specific areas of marketing can benefit from the flexibility of the Online BBA-Marketing Management program. They can study at their own pace while balancing work and studies effectively.

3. Aspiring Digital Marketers: Those interested in pursuing a career in digital marketing can find the program valuable. It covers essential aspects of digital marketing, including online advertising, social media marketing, and analytics.

4. Individuals Interested in Brand Management: The program is suitable for individuals interested in brand management, allowing them to understand the intricacies of building and managing strong brands in the market.

5. Marketing Analysts: Individuals interested in market research and analysis can benefit from the program's emphasis on strategic marketing skills and market research methodologies.

6. Career Changers: Individuals looking to change careers or shift into the marketing domain can gain the necessary skills and knowledge through the Online BBA-Marketing Management program.

 

 When Should I Pursue an Online BBA-Marketing Management:

The Online BBA-Marketing Management program can be pursued at any stage of your academic or professional journey. Whether you are a recent high school graduate, a working professional in the field of marketing, or someone looking to enhance your qualifications, the Online BBA-Marketing Management program offers the flexibility to accommodate your needs.If you are a recent high school graduate, pursuing an Online BBA-Marketing Management can be a great way to start your higher education journey with a focused approach to marketing. It provides a solid foundation in business principles with a specific emphasis on marketing strategies.

For working professionals, the program offers the flexibility to study while continuing to work in the marketing domain. It allows you to enhance your qualifications and specialize in marketing without interrupting your career progression.For individuals looking to specialize in digital marketing, brand management, or market research, the Online BBA-Marketing Management program provides the opportunity to gain in-depth knowledge and skills specific to these areas.

 

Key Highlights:

The Online BBA-Marketing Management program has several key highlights that make it an attractive choice for individuals seeking a specialized and flexible degree in business administration with a focus on marketing:

1. Specialized Marketing Curriculum: The program offers a specialized curriculum covering various aspects of marketing, including digital marketing, consumer behavior, market research, and brand management.

2. Flexibility: The program allows students to study at their own pace and from anywhere in the world. It provides the flexibility to balance work, family, and personal commitments while pursuing a degree with a focus on marketing.

3. Experienced Faculty: The Online BBA-Marketing Management program is taught by experienced faculty who are experts in the field of marketing. They provide guidance and support to students throughout their academic journey.

4. Supportive Learning Environment: Students in the program have access to a robust online learning platform and resources. They can engage in discussions, collaborate with peers, and access study materials conveniently.

5. Strategic Marketing Skills: The program emphasizes the development of strategic marketing skills, allowing students to analyze markets, create effective marketing plans, and execute successful marketing campaigns.

6. Career Opportunities in Marketing: Graduates of the program can pursue diverse career opportunities in marketing, including roles in digital marketing, brand management, market research, advertising, and public relations.

 

Course Duration:

The duration of the Online BBA-Marketing Management program may vary depending on the institution and the mode of study ((((full-time or part-time or online).or online).or online).. However, on average, the program can be completed in three to four years of full-time study or longer if pursued on a part-time basis.

The Online BBA-Marketing Management program is designed to provide flexibility to students, allowing them to study at their own pace. Some institutions may offer accelerated options or allow students to take breaks between courses if needed. The duration of the program may also depend on the number of courses taken per semester and the student's ability to complete the required credits.It is important to consider personal commitments and time availability when planning to pursue the Online BBA-Marketing Management program. Students should consult with the institution offering the program to get a clear understanding of the course duration and any options for flexible study arrangements.

 

 Skills Required:

The Online BBA-Marketing Management program equips students with a range of skills that are valuable in various marketing roles and professions. Some of the key skills developed through the program include:

1. Marketing Strategy: Students learn to develop effective marketing strategies aligned with business goals and market dynamics. They gain skills in market segmentation, targeting, and positioning.

2. Digital Marketing: The program provides knowledge and skills in digital marketing, including online advertising, social media marketing, search engine optimization, and analytics.

3. Consumer Behavior Analysis: Students learn to analyze consumer behavior and make data-driven decisions to influence consumer choices.

4. Brand Management: The program covers principles of brand management, including brand positioning, brand equity, and brand communication strategies.

5. Market Research: Students develop skills in market research methodologies, data collection, and analysis to inform marketing decision-making.

6. Communication Skills: The program emphasizes effective written and verbal communication skills specific to marketing contexts. Students learn to communicate marketing strategies and campaigns clearly and persuasively.

7. Analytical Thinking: Students enhance their analytical thinking skills, enabling them to interpret marketing data, assess market trends, and make informed marketing decisions.

8. Strategic Planning: The program emphasizes strategic planning skills, allowing students to create comprehensive marketing plans aligned with organizational objectives.

 

Academic Fees:

The academic fees for the Online BBA-Marketing Management program may vary depending on the institution offering the program and the mode of study ((((full-time or part-time or online).or online).or online).. It is recommended to check with the specific institution for the most accurate and up-to-date information on fees.The fees for the Online BBA-Marketing Management program typically include tuition fees, registration fees, and any additional charges for study materials or online learning platforms. Some institutions may offer financial aid or scholarships to eligible students pursuing a specialized degree in business administration with a focus on marketing. It is advisable to explore these options and inquire about any available funding opportunities.

When considering the academic fees for the program, it is important to also factor in other costs such as textbooks, technology requirements, and any additional expenses related to online learning, such as internet access or software requirements. Planning and budgeting for these costs can help ensure a smooth and successful academic journey.

 

Admission Procedure:

The admission procedure for the Online BBA-Marketing Management program may vary depending on the institution offering the program. However, some common steps involved in the admission process include:

1. Research and Choose Institutions: Start by researching institutions that offer the Online BBA-Marketing Management program. Consider factors such as accreditation, curriculum, faculty, and student support services specific to marketing management.

2. Check Admission Requirements: Review the admission requirements of the institutions you are interested in. These may include educational qualifications, mathematics proficiency, language proficiency, and any additional documents or tests required for the specialized nature of the program.

3. Complete the Online Application: Once you have chosen an institution, complete the online application form for the Online BBA-Marketing Management program. Provide accurate and up-to-date information, and ensure that all required documents are submitted.

4. Pay Application Fee: Some institutions may require an application fee to process your application. Pay the fee as per the instructions provided by the institution.

5. Submit Supporting Documents: Submit all the required supporting documents, such as transcripts, letters of recommendation, personal statement expressing your interest in marketing management, and any other documents specified by the institution.

6. Technical Requirements: Since the program is delivered online, applicants must ensure they meet the technical requirements specified by the institution.

7. Await Admission Decision: After submitting your application and supporting documents, wait for the admission decision. This may take some time, so it is advisable to apply well in advance of the program start date.

8. Accept Offer and Enroll: If you receive an offer of admission, carefully review the offer and any conditions attached. Accept the offer as per the instructions provided by the institution and complete the enrollment process.

It is important to note that the admission procedure may vary, and it is recommended to refer to the specific institution's website or contact their admissions office for detailed and accurate information.

 

 Why Opt for Education Loan:

Opting for an education loan can be a viable option for financing your Online BBA-Marketing Management program. Here are some reasons why you may consider an education loan:

1. Financial Assistance: Education loans provide financial assistance to cover the cost of tuition fees, study materials, and other related expenses specific to the specialized nature of the Online BBA-Marketing Management program. This can help ease the financial burden of pursuing higher education.

2. Flexible Repayment Options: Education loans typically offer flexible repayment options, allowing you to repay the loan after completing your studies or in installments over a specified period. This flexibility ensures that you can manage your finances effectively, especially considering the potential career advancement and earning potential after completing a specialized degree in marketing.

3. Build Credit History: Taking out an education loan and repaying it responsibly can help you build a positive credit history. This can be beneficial when applying for future loans or engaging in financial transactions related to marketing roles.

4. Focus on Studies: By opting for an education loan, you can focus on your studies without the added stress of managing immediate financial obligations. This allows you to fully dedicate yourself to the specialized coursework and analytical challenges of the Online BBA-Marketing Management program.

5. Support Career Goals: Pursuing an Online BBA-Marketing Management program can enhance your career prospects within the field of marketing. An education loan can provide the necessary financial support to invest in your education and future career, including potential internships or projects related to marketing management.

It is important to carefully consider the terms and conditions of the education loan, including interest rates, repayment options, and any associated fees. Comparing different loan options and seeking financial advice can help you make an informed decision specific to financing your specialized degree in business administration with a focus on marketing.


 

Is Online BBA-Marketing Management Worth It?

The value of an Online BBA-Marketing Management degree depends on individual circumstances and goals. Here are some factors to consider when determining if an Online BBA-Marketing Management degree is worth it for you:

1. Career Advancement in Marketing: An Online BBA-Marketing Management degree can significantly enhance your qualifications and open doors to various career opportunities within the specialized field of marketing. If you are aspiring to advance your career specifically in marketing or looking to specialize within the business sector, this degree can provide a competitive advantage.

2. Personal Growth within Marketing Expertise: Pursuing an Online BBA-Marketing Management degree allows you to delve deeply into subjects related to marketing and management, fostering personal growth and intellectual development within the context of marketing strategies and practices. If you have a passion for marketing and wish to expand your expertise in this specific discipline, the degree can be highly rewarding.

3. Flexibility and Convenience Tailored to Marketing Professionals: Online education offers the flexibility to study marketing management at your own pace and from anywhere in the world. If you require flexibility due to work commitments, family obligations, or other factors, an Online BBA-Marketing Management degree can provide the convenience you need to balance both professional and academic pursuits within the marketing realm.

4. Specialized and In-Demand Marketing Skills: The skills developed through an Online BBA-Marketing Management program, such as strategic marketing planning, consumer behavior analysis, and branding strategies, are highly specialized and in-demand within the marketing industry. These skills can make you more employable and adaptable to the evolving landscape of marketing.

5. Networking Opportunities in Marketing: Online BBA programs often provide networking opportunities specifically tailored to marketing professionals through virtual discussions, forums, and collaborations with peers and industry experts in marketing. Building a network within the marketing community can be valuable for future career prospects, business connections, and staying updated with marketing trends.

6. Personal Circumstances Aligned with Marketing Goals: Consider your personal circumstances, such as financial resources, time availability, and personal commitments, within the context of pursuing a BBA-Marketing Management degree. This degree is particularly suitable if it aligns with your current situation and if you are committed to building a career in marketing.

Ultimately, the value of an Online BBA-Marketing Management degree depends on how you leverage it to achieve your marketing-related goals. It is important to carefully research and choose a reputable institution, consider your specific career aspirations within the marketing field, and weigh the benefits against the costs and commitments involved.


 

Examination Pattern for BBA-Marketing Management:

Online exams for the BBA-Marketing Management program are typically designed to assess students' understanding of marketing principles and their ability to apply marketing strategies in real-world scenarios. The examination pattern may vary depending on the institution or university offering the BBA-Marketing Management program. Here is a general overview of how online exams work and the typical process involved:

1. Marketing-Focused Exam Format: Online exams for BBA-Marketing Management are crafted to assess students' knowledge in marketing-related areas, such as strategic marketing planning, consumer behavior, branding, and market research. The exam format may include case studies, marketing scenarios, and questions that require the application of marketing theories.

2. Exam Schedule Tailored to Marketing Concepts: The exam schedule is typically determined by the course instructor or the university, ensuring that students have sufficient time to demonstrate their understanding of marketing concepts. Students are informed about the date and time window during which the marketing-focused exam will be available for them to complete.

3. Accessing the Exam with Marketing Expertise: On the designated exam day, students will log in to the online learning platform or examination portal using their credentials. They will then navigate to the specific course or exam section to access the marketing-focused exam. It is essential to have a stable internet connection and a compatible device to ensure a smooth exam experience.

4. Marketing-Focused Exam Duration: Once the exam is accessed, students will have a specific duration within which to complete and submit their answers. The exam duration is typically predetermined by the instructor or university and can range from a few hours to a few days, depending on the complexity and requirements of the marketing-focused exam.

5. Applying Marketing Knowledge: During the exam duration, students will answer questions that require them to apply their marketing knowledge to solve problems, make strategic decisions, and analyze marketing scenarios. The online platform may include features such as a timer, word count, or submission buttons to guide students through the process.

6. Exam Submission with a Marketing Perspective: Upon completing the marketing-focused exam, students will submit their answers through the designated submission method, such as clicking a "Submit" button or uploading a document. The focus is on demonstrating a strong grasp of marketing principles and the ability to apply marketing strategies effectively.

7. Assessment with Marketing-Specific Criteria: Instructors or examiners will review and evaluate the answers based on marketing-specific grading criteria. The assessment may consider the application of marketing theories, the relevance of marketing strategies, and the clarity of communication in marketing contexts. Once the grading is completed, students will receive their grades and feedback through the online learning platform or communication channels specified by the institution.

It is important for students to follow the instructions provided by the course instructor or university regarding online exams in the BBA-Marketing Management program. Familiarizing themselves with the specific guidelines, technical requirements, and exam procedures will contribute to a successful exam experience focused on marketing expertise.

 

Course Curriculum

1

Duration of Specialization

3 Years

Eligibility Criteria

 

Requirements:

To enroll in the Online BBA-Marketing Management program, applicants must meet certain requirements. These requirements may vary depending on the institution offering the program. However, some common requirements include:

1. High School Diploma or Equivalent: Applicants must have a high school diploma or its equivalent to be eligible for the program. Some institutions may also consider applicants with relevant work experience or prior learning assessments.

2. Mathematics Proficiency: Since business administration involves quantitative analysis, applicants may be required to demonstrate proficiency in mathematics. This can be assessed through standardized tests or prior academic performance in mathematics courses.

3. English Language Proficiency: Since the program is conducted in English, applicants may be required to demonstrate proficiency in the English language. 

4. Application Process: Applicants are typically required to complete an online application form and submit supporting documents, such as transcripts, letters of recommendation, and a personal statement expressing their interest in marketing management.

5. Technical Requirements: Since the program is delivered online, applicants must have access to a reliable internet connection and a computer or device capable of running the required software for marketing-related coursework.

It is important to note that specific requirements may vary, and it is recommended to check the admission criteria of the institution offering the Online BBA-Marketing Management program.

admission procedure

frame

Job Opportunities

 

Job Opportunities in Marketing Management:

An Online BBA-Marketing Management degree opens doors to a wide range of specialized job opportunities within the marketing sector. The degree equips graduates with targeted marketing skills and a deep understanding of marketing principles, making them well-suited for roles in various marketing domains.

Some potential job opportunities for Online BBA-Marketing Management graduates include:

1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, developing strategies, and managing marketing teams within diverse industries.

2. Brand Manager: Graduates can work as brand managers, responsible for building and maintaining a brand's identity, developing brand strategies, and ensuring brand consistency.

3. Digital Marketing Specialist: With expertise in online marketing strategies, graduates can explore roles as digital marketing specialists, focusing on areas such as social media marketing, search engine optimization, and content marketing.

4. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes to guide marketing strategies.

5. Advertising Manager: Graduates can pursue roles as advertising managers, overseeing the planning and execution of advertising campaigns, collaborating with creative teams, and ensuring effective communication with target audiences.

6. Product Manager: Graduates can explore positions as product managers, responsible for the development, launch, and marketing of products, including market analysis and product positioning.

It is important to note that specific job opportunities may vary based on additional qualifications, work experience, and individual career goals. Networking, gaining relevant work experience, and staying updated with marketing trends can enhance job opportunities for Online BBA-Marketing Management graduates.

 

Top Recruiters

 

Top Recruiters in Marketing Management:

Online BBA-Marketing Management graduates are highly sought after by recruiters within the marketing sector. Here are some top recruiters who value the specialized skills and knowledge gained through an Online BBA-Marketing Management program:

1. Marketing Agencies: Marketing agencies seek BBA-Marketing Management graduates for roles in developing and implementing marketing strategies for clients across various industries.

2. Consumer Goods Companies: Companies in the consumer goods sector value BBA-Marketing Management graduates for their expertise in brand management, product positioning, and consumer behavior analysis.

3. Technology Companies: Tech companies recruit BBA-Marketing Management graduates for their digital marketing skills, including social media marketing, content creation, and online advertising.

4. Retail Organizations: Retailers look for BBA-Marketing Management graduates to drive marketing initiatives, manage promotions, and enhance the overall customer experience.

5. Financial Institutions: Banks and financial institutions seek BBA-Marketing Management graduates for roles in marketing financial products, managing campaigns, and building brand awareness.

6. Healthcare Organizations: Healthcare organizations value BBA-Marketing Management graduates for their ability to develop marketing strategies in the healthcare sector, including patient engagement and healthcare services promotion.

It is advisable for BBA-Marketing Management graduates to actively engage in networking, internships, and career development activities to enhance their visibility and attractiveness to potential employers within the marketing industry.