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BBA - DIGITAL MARKETING (ONLINE)

Duration

3 Years

(2 Sem/year)

Course Fees

INR Starts ₹499*p.m

semester

Eligibility

Above 45%

Exam Pattern

online

mic & camera

Learning

onlineLMS

LIVE & Record video

Admission

Open

dec / jul

Course Description BBA - DIGITAL MARKETING (ONLINE)

The Online BBA-Digital Marketing program provides a specialized and flexible approach to earning a Bachelor of Business Administration (BBA) degree with a focus on digital marketing. This program is tailored for individuals who wish to pursue higher education in business administration with an emphasis on the rapidly evolving field of digital marketing. Students can benefit from the flexibility to study at their own pace and from the comfort of their own homes while gaining in-depth knowledge and skills specific to digital marketing strategies and technologies.

The Online BBA-Digital Marketing program is a comprehensive and flexible degree designed to offer students a deep understanding of business administration with a specialized focus on digital marketing. The curriculum covers a range of subjects, including digital marketing principles, social media marketing, search engine optimization (SEO), analytics, and more. Students have the flexibility to choose courses that align with their interests and career goals within the dynamic field of digital marketing.

Course Highlights

 

Why Choose Online BBA-Digital Marketing:

Several factors make the Online BBA-Digital Marketing program an excellent choice for individuals seeking a specialized and versatile degree in business administration with a focus on digital marketing:

1. Specialized Curriculum: The program offers a specialized curriculum that focuses on the latest trends and technologies in digital marketing. Students gain expertise in areas such as social media marketing, content creation, digital analytics, and online advertising.

2. Industry-Relevant Skills: Digital marketing is a rapidly evolving field, and the program equips students with practical, industry-relevant skills that are in high demand. Graduates are prepared to navigate the digital landscape and contribute to the success of businesses in an online environment.

3. Career Opportunities: The specialized focus on digital marketing opens up diverse career opportunities in areas such as digital marketing management, social media strategy, content creation, SEO analysis, and more. Graduates are well-positioned for roles in the digital marketing sector.

4. Flexibility: The online format allows students to study at their own pace and from anywhere in the world. This flexibility is ideal for individuals with other commitments, such as work or family responsibilities.

5. Networking Opportunities: Online BBA-Digital Marketing programs often provide networking opportunities through virtual discussions, industry collaborations, and connections with professionals in the digital marketing field.

 

Who Should Apply?

The Online BBA-Digital Marketing program is suitable for a diverse range of individuals who are looking to specialize in digital marketing within the broader context of business administration. This program is particularly ideal for:

1. Aspiring Digital Marketers: Individuals with a passion for digital marketing and a desire to build a career in the field can benefit from the specialized curriculum of the Online BBA-Digital Marketing program. It provides the knowledge and skills needed for success in digital marketing roles.

2. Marketing Professionals: Individuals already working in marketing roles who want to deepen their expertise in digital marketing can benefit from the specialized focus of the program. It allows marketing professionals to stay current with industry trends and advancements.

3. Business Entrepreneurs: Entrepreneurs or individuals looking to start their own businesses can leverage the digital marketing knowledge gained from the program. This expertise is valuable in creating and implementing effective online marketing strategies.

4. Those Interested in E-commerce: With the increasing importance of digital marketing in the e-commerce sector, individuals looking to work in online retail or start their e-commerce ventures can find the program highly relevant.

 

V) When Should I Pursue an Online BBA-Digital Marketing:

The Online BBA-Digital Marketing program can be pursued at any stage of your academic or professional journey. Whether you are a recent high school graduate, a marketing professional, or someone looking to enhance your qualifications, the program offers the flexibility to accommodate your needs.

If you are a recent high school graduate, pursuing an Online BBA-Digital Marketing can provide you with specialized knowledge in digital marketing from the start of your higher education journey. This can be particularly advantageous in today's digital-centric business landscape.

For marketing professionals, the program offers an opportunity to stay competitive in the rapidly evolving field of digital marketing. It allows you to enhance your skills and gain a deeper understanding of digital marketing strategies, making you more valuable in your current or future marketing roles.

For entrepreneurs or those interested in starting their own businesses, pursuing an Online BBA-Digital Marketing can equip you with the necessary skills to create and implement effective online marketing strategies, contributing to the success of your ventures.

 

VI) Key Highlights:

The Online BBA-Digital Marketing program has several key highlights that make it an attractive choice for individuals seeking a specialized and versatile degree in business administration with a focus on digital marketing:

1. Specialized Curriculum: The program offers a curriculum specifically tailored to digital marketing, covering topics such as social media marketing, SEO, content creation, and online advertising.

2. Practical Skills Development: Students gain hands-on experience with digital marketing tools and technologies, allowing them to apply theoretical knowledge to real-world scenarios. This practical approach enhances their readiness for the digital marketing industry.

3. Industry-Relevant Faculty: The program is taught by experienced faculty members with expertise in digital marketing. These faculty members bring industry insights and real-world experiences to the virtual classroom.

4. Flexibility: The online format of the program provides students with the flexibility to study at their own pace. This flexibility is ideal for individuals balancing work, family, or other commitments.

5. Networking Opportunities: The program often includes networking opportunities through virtual discussions, guest lectures from industry experts, and collaborative projects. Building a network in the digital marketing field can be valuable for future career growth.

 

Course Duration:

The duration of the Online BBA-Digital Marketing program may vary depending on the institution and the mode of study ((((full-time or part-time or online).or online).or online).. On average, the program can be completed in three to four years of full-time study, or longer if pursued on a part-time basis.The Online BBA-Digital Marketing program is designed to provide flexibility to students, allowing them to study at their own pace. Some institutions may offer accelerated options or allow students to take breaks between courses if needed. The duration of the program may also depend on the number of courses taken per semester and the student's ability to complete the required credits.

It is advisable for students to consider personal commitments and time availability when planning to pursue the Online BBA-Digital Marketing program. Consultation with the institution offering the program can provide a clear understanding of the course duration and any options for flexible study arrangements.

 

Academic Fees:

The academic fees for the Online BBA-Digital Marketing program may vary depending on the institution offering the program, the mode of study ((((full-time or part-time or online).or online).or online)., and other factors. It is recommended to check with the specific institution for the most accurate and up-to-date information on fees.The fees for the Online BBA-Digital Marketing program typically include tuition fees, registration fees, and any additional charges for study materials or online learning platforms. Some institutions may offer financial aid or scholarships to eligible students pursuing a specialized degree in digital marketing. It is advisable to explore these options and inquire about any available funding opportunities.

When considering the academic fees for the program, it is important to also factor in other costs such as textbooks, technology requirements, and any additional expenses related to online learning, such as internet access or software requirements. Planning and budgeting for these costs can help ensure a smooth and successful academic journey.

 

Admission Procedure:

The admission procedure for the Online BBA-Digital Marketing program may vary depending on the institution offering the program. However, some common steps involved in the admission process include:

1. Research and Choose Institutions: Start by researching institutions that offer the Online BBA-Digital Marketing program. Consider factors such as accreditation, curriculum, faculty, and student support services specific to digital marketing.

2. Check Admission Requirements: Review the admission requirements of the institutions you are interested in. These may include educational qualifications, English language proficiency, and any additional documents or tests required for the specialized nature of the program.

3. Complete the Online Application: Once you have chosen an institution, complete the online application form for the Online BBA-Digital Marketing program. Provide accurate and up-to-date information, and ensure that all required documents are submitted.

4. Pay Application Fee: Some institutions may require an application fee to process your application. Pay the fee as per the instructions provided by the institution.

5. Submit Supporting Documents: Submit all the required supporting documents, such as transcripts, letters of recommendation, personal statement expressing your interest in digital marketing, and any other documents specified by the institution.

6. Technical Requirements: Since the program is delivered online, applicants must ensure they meet the technical requirements specified by the institution.

7. Await Admission Decision: After submitting your application and supporting documents, wait for the admission decision. This may take some time, so it is advisable to apply well in advance of the program start date.

8. Accept Offer and Enroll: If you receive an offer of admission, carefully review the offer and any conditions attached. Accept the offer as per the instructions provided by the institution and complete the enrollment process.

It is important to note that the admission procedure may vary, and it is recommended to refer to the specific institution's website or contact their admissions office for detailed and accurate information.

 

Why Opt for Education Loan:

Choosing an education loan can be a prudent decision when financing your Online BBA-Digital Marketing program. Here are some compelling reasons to consider an education loan:

1. Financial Assistance for Specialized Program: Education loans offer crucial financial support, covering the expenses related to tuition fees, specialized study materials, and other costs specific to the focused nature of the Online BBA-Digital Marketing program. This financial assistance alleviates the economic burden associated with pursuing a degree in this specialized field.

2. Flexible Repayment Options: Education loans typically provide flexible repayment options, allowing you to repay the loan after completing your studies or in manageable installments over a specified period. This flexibility ensures effective financial management, especially considering potential career advancement and increased earning potential after obtaining a specialized degree in digital marketing.

3. Build Credit History: Responsibly taking out an education loan and repaying it can contribute to building a positive credit history. This can prove beneficial when applying for future loans or engaging in financial transactions related to roles within the digital marketing sector.

4. Focus on Studies: Opting for an education loan enables you to concentrate on your studies without the added stress of immediate financial obligations. This allows you to fully dedicate yourself to the specialized coursework and analytical challenges of the Online BBA-Digital Marketing program.

5. Support Career Goals in Digital Marketing: Pursuing an Online BBA-Digital Marketing program can significantly enhance your career prospects within the dynamic field of digital marketing. An education loan ensures the necessary financial backing to invest in your education and future career, including potential internships or projects related to digital marketing analysis.

It is imperative to carefully review the terms and conditions of the education loan, including interest rates, repayment options, and associated fees. Comparing different loan options and seeking financial advice can aid in making an informed decision specific to financing your specialized degree in digital marketing.

 

Is Online BBA-Digital Marketing Worth It?

The value of an Online BBA-Digital Marketing degree depends on individual circumstances and career goals. Here are some factors to consider when evaluating if an Online BBA-Digital Marketing degree is worth it for you:

1. Career Advancement in Digital Marketing: An Online BBA-Digital Marketing degree can significantly enhance your qualifications and open doors to various career opportunities within the dynamic field of digital marketing. If you are seeking career advancement or a specialized role within the digital marketing sector, this degree can provide a competitive edge.

2. Personal Growth within Digital Marketing: Pursuing an Online BBA-Digital Marketing degree allows you to delve into specialized subjects related to digital marketing, fostering personal growth and intellectual development within the context of the rapidly evolving digital landscape. If you have a passion for digital marketing and aspire to expand your knowledge in this discipline, the degree can be highly rewarding.

3. Flexibility and Convenience in Digital Marketing: Online education offers the flexibility to study digital marketing at your own pace and from anywhere in the world. If you require flexibility due to work, family, or other commitments, an Online BBA-Digital Marketing degree can provide the convenience needed to balance both professional and academic pursuits.

4. Specialized and In-Demand Digital Marketing Skills: The skills developed through an Online BBA-Digital Marketing program, including digital marketing strategy, analytics, and campaign management, are highly specialized and in-demand. These skills can enhance your employability and adaptability in the competitive digital marketing environment.

5. Networking Opportunities in Digital Marketing: Online BBA programs often provide networking opportunities through virtual discussions, forums, and collaborations with peers and industry professionals specifically within the digital marketing realm. Building a network within the digital marketing community can be valuable for future career prospects and business connections.

6. Personal Circumstances and Digital Marketing Goals: Consider your personal circumstances, such as financial resources, time availability, and personal commitments, within the context of pursuing a BBA-Digital Marketing degree. This specialized degree is beneficial if it aligns with your current situation and career aspirations within the digital marketing field.

Ultimately, the value of an Online BBA-Digital Marketing degree lies in how effectively you leverage it to achieve your digital marketing-related goals. It is crucial to thoroughly research and choose a reputable institution, align your career aspirations within the digital marketing field, and weigh the benefits against the costs and commitments involved.

 

 

Examination Pattern for BBA-Digital Marketing:

Online exams for the BBA-Digital Marketing program are structured to assess students' comprehension of digital marketing concepts, strategic thinking, and analytical skills. The examination pattern may vary, but here is a general overview of what to expect:

1. Exam Format: Online exams for BBA-Digital Marketing can include various formats such as multiple-choice questions, case studies, practical assignments, and essay questions. The format is designed to evaluate a range of skills relevant to the digital marketing field.

2. Exam Schedule: The exam schedule is determined by the course instructor or university. Students are informed in advance about the date and time window during which the exam will be available for completion. It is crucial to be aware of the exam schedule and plan study time accordingly.

3. Accessing the Exam: On the designated exam day, students log in to the online learning platform or examination portal using their credentials. They navigate to the specific course or exam section to access the digital marketing exam. A stable internet connection and a compatible device are essential for a smooth exam experience.

4. Exam Duration: Students have a specific duration within which to complete and submit their answers. The exam duration is predetermined by the instructor or university, ranging from a few hours to a few days, depending on the complexity and requirements of the digital marketing exam.

5. Exam Submission: During the exam duration, students answer questions according to provided instructions. The online platform may have features such as a timer, word count, or submission buttons. Once completed, students submit their answers through the designated submission method, such as clicking a "Submit" button or uploading a document.

6. Exam Monitoring: To maintain academic integrity, online exams may include remote proctoring or monitoring mechanisms. These tools may use webcam monitoring, screen recording, or AI-based algorithms to detect any irregularities or attempts at academic dishonesty. Students should familiarize themselves with exam policies and guidelines to ensure compliance and avoid potential issues.

7. Grading and Feedback: After submission, instructors or examiners review and evaluate answers based on established grading criteria. The grading process may take some time. Once completed, students receive their grades and feedback through the online learning platform or specified communication channels.

Understanding the specific guidelines, technical requirements, and exam procedures provided by the course instructor or university is crucial for a successful online exam experience in the BBA-Digital Marketing program.

 

Course Curriculum

 


Semester

Subjects
1 Principles of Management, Financial Accounting, Microeconomics, Business Communication
2 Marketing Management, Organizational Behavior, Macroeconomics, Business Ethics
3 Operations Management, Human Resource Management, Business Law, Entrepreneurship
4 Strategic Management, International Business, Project Management, Internship
5 Digital Marketing Fundamentals, Social Media Marketing, SEO and SEM, Content Marketing
6 E-commerce, Mobile Marketing, Influencer Marketing, Digital Marketing Strategy

 

Duration of Specialization

3 Years

Eligibility Criteria

 

Requirements:

To enroll in the Online BBA-Digital Marketing program, applicants must meet certain requirements. While specific requirements may vary depending on the institution offering the program, common requirements include:

1. High School Diploma or Equivalent: Applicants are typically required to have a high school diploma or its equivalent to be eligible for the program. Some institutions may also consider applicants with relevant work experience or prior learning assessments.

2. English Language Proficiency: Since the program is conducted in English, applicants may be required to demonstrate proficiency in the English language. 

3. Application Process: Applicants are usually required to complete an online application form and submit supporting documents, such as transcripts, letters of recommendation, and a personal statement expressing their interest in digital marketing.

4. Technical Requirements: Since the program is delivered online, applicants must have access to a reliable internet connection and a computer or device capable of running the required software for digital marketing coursework.

It is important for applicants to check the specific admission criteria of the institution offering the Online BBA-Digital Marketing program and ensure that they meet all the requirements for enrollment.

 

 

Skills Required:

The Online BBA-Digital Marketing program equips students with a range of skills that are crucial for success in the digital marketing field. Some key skills developed through the program include:

1. Digital Marketing Strategy: Students gain expertise in developing effective digital marketing strategies aligned with business goals and target audiences.

2. Social Media Marketing: The program covers social media platforms, tools, and techniques, allowing students to create and implement social media marketing campaigns.

3. Search Engine Optimization (SEO): Students learn the principles of SEO to optimize online content for search engines, improving visibility and rankings.

4. Content Creation: The program focuses on content creation for digital platforms, including writing engaging copy, creating visuals, and developing multimedia content.

5. Data Analytics: Students develop skills in digital analytics, enabling them to analyze data and derive insights to optimize digital marketing campaigns.

6. Online Advertising: The program covers various forms of online advertising, including display ads, search engine marketing, and social media advertising.

7. E-commerce Marketing: Students gain knowledge of e-commerce marketing strategies, including online product promotion, conversion optimization, and customer engagement.

8. Communication Skills: Effective communication is emphasized, including the ability to convey marketing messages clearly and persuasively in the digital context.

9. Project Management: The program may include project management components, helping students plan and execute digital marketing campaigns efficiently

admission procedure

frame

Job Opportunities

Job Opportunities in Digital Marketing:

An Online BBA-Digital Marketing degree opens doors to a plethora of exciting job opportunities within the rapidly growing digital marketing sector. The specialized skills acquired through this program make graduates highly sought after in various digital marketing roles. Here are some potential job opportunities for Online BBA-Digital Marketing graduates:

1. Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, overseeing the planning, implementation, and optimization of digital marketing campaigns across various online platforms.

2. Social Media Manager: With a focus on social media marketing, graduates can work as social media managers, developing and executing strategies to enhance brand presence and engagement on social media channels.

3. SEO Specialist: Graduates can specialize in search engine optimization (SEO), ensuring websites rank higher in search engine results by optimizing content, keywords, and site structure.

4. Content Marketing Strategist: Graduates can explore roles as content marketing strategists, developing and implementing content strategies to drive audience engagement and brand awareness.

5. Email Marketing Manager: Specializing in email marketing, graduates can work as email marketing managers, creating and managing email campaigns to promote products or services.

6. Analytics and Data Analyst: Graduates can pursue roles as analytics and data analysts, utilizing data to assess the performance of digital marketing campaigns and provide insights for optimization.

7. E-commerce Marketing Manager: With a focus on e-commerce, graduates can work as e-commerce marketing managers, driving digital strategies to increase online sales and customer engagement.

8. Digital Marketing Consultant: Graduates can offer their expertise as digital marketing consultants, providing strategic advice and solutions to businesses looking to enhance their online presence.

It is essential for graduates to stay updated with the latest trends and technologies in digital marketing, engage in continuous learning, and build a strong professional network to maximize their opportunities in the competitive digital marketing landscape.

 

Top Recruiters

Top Recruiters in Digital Marketing:

Online BBA-Digital Marketing graduates are highly sought after by a variety of employers operating within the digital marketing ecosystem. Here are some top recruiters who value the specialized skills and knowledge gained through an Online BBA-Digital Marketing program:

1. Digital Marketing Agencies: Specialized agencies focusing on digital marketing seek graduates with a strong foundation in digital marketing strategy, analytics, and campaign management.

2. E-commerce Platforms: Online marketplaces and e-commerce platforms value graduates with expertise in digital marketing to drive online sales, enhance user experience, and optimize product visibility.

3. Social Media Platforms: Social media giants and emerging platforms look for graduates with skills in social media marketing, content creation, and community management to strengthen their online presence.

4. SEO Agencies: Companies specializing in search engineoptimization seek graduates with a deep understanding of SEO principles to improve website visibility in search engine results.

5. Technology and Software Companies: Tech companies and software firms value digital marketing graduates for roles involving the promotion of software products, SaaS solutions, and technological innovations.

6. Consumer Goods and Retail: Companies in the consumer goods and retail sectors seek digital marketing talent to create and execute strategies that drive brand awareness and product sales.

7. Financial and FinTech Companies: Financial institutions and FinTech companies look for graduates with digital marketing expertise to enhance their online visibility and engage with a digitally savvy audience.

8. Health and Wellness Brands: Brands in the health and wellness sector seek digital marketing professionals to promote products, services, and educational content to a targeted audience.

Actively participating in internships, building a strong online presence, and showcasing practical skills through a portfolio can enhance the attractiveness of Online BBA-Digital Marketing graduates to these top recruiters in the digital marketing industry.